An interview snippet with the President of EFPA Czech Republic, Marta Gellová


Marta Gellová, EFPA BoD Director
How do you think an ideal service of financial advice should look like?
It is essential to discuss with a client what she/he expects from life and what goals she/he wants to achieve. It may sound prosaic, but that’s how it is. In addition, advisors must also take into account the fact that the goals change over the course of life - a person after studies has other priorities than if you generate the main source of income for a family. Unusual situations such as job loss or serious illness occur from time to time. The advisor should lead her/his client through all these life situations. We can say that she/he should act almost as a financial coach. Quality advice is not really about whether I choose an insurance product or a saving product from provider A or B. The key is to set up the financial plan and define what types of products the client should have in it in order to meet the set goals. Of course, even with their subsequent selection, an advisor can help, but at the end of the process, when the client clearly defines what she/he actually needs.
If you wanted to find such a professional advisor - where would you start?
All our advisors who have EFPA certification can found on our website Of course, I do not want to say that the only best advisors are those with our certification. Generally, however, I would recommend choosing someone who is a member of an association. Such an advisor voluntarily pledges to comply with stricter process of professional standards and ethics than the market requires. In case of problems, you can also complain to the association. It is also worthwhile to look for a person with good references. And the last thing: If a financial advisor draws up a plan that will not be clear to the client, it is not a bad idea to get a second opinion from somewhere else.